Re:Imagining Change: How to Use Story-Based Strategy to Win Campaigns, Build Movements, and Change the World

Providing resources, theory, hands-on tools, and illuminating case studies for the next generation of innovative change-makers, this unique book explores how culture, media, memes, and narrative intertwine with social change strategies. Re:Imagining Change is an inspirational inside look at the trailblazing methodology developed by the Center for Story-based Strategy. This new, expanded second edition includes even more examples from the front lines of social movements and links the reader with an online tool kit to help change the stories they care about most.