Protecting the Brand, Volume I: Counterfeiting and Grey Markets is a handbook for law practitioners as well as business executives. It is a unique perspective of best practices in addressing issues around counterfeiting and grey markets – from a legal as well as a business point of view. The authors explore the threats posed by counterfeiting and grey markets to a variety of industries and illuminate what problems these may cause. Before setting forth the range of legal strategies for remedying incidents of counterfeiting and grey markets, the authors outline preventive measures businesses can take to combat the threats, and showcase some of the emerging technologies that can serve as enablers of Brand Protection’s 3 IPR’s (3 I’s= Intelligence, Investigation, Innovation, 3 P’s= Protection, Perseverance, Perpetuation, 3 R’s= Remedy, Recovery, Rehabilitation).
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Protecting the Brand: Counterfeiting and Grey Markets
By: Peter Hlavnicka
ISBN-10: 1637421516
ISBN-13 : 978-1637421512
Publisher : Business Expert Press (November 21, 2021)
Language : English
Paperback: 392 pages
Reading Age : None
Dimensions : 6 x 0.81 x 9 inches
Item Weight : 1.15 pounds
$26.99 $21.59
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