A candid and indispensable primer on all aspects of advertising from the man Time has called “the most sought after wizard in the business.” Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.
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Ogilvy on Advertising
By: David Ogilvy
ISBN-10: 039472903X
ISBN-13 : 978-0394729039
Publisher : Vintage; First Edition (March 12, 1985)
Language : English
Paperback: 224 pages
Reading Age : None
Dimensions : 7.35 x 0.58 x 9.71 inches
Item Weight : 1.41 pounds
$21.86 $17.49
SKU9780394729039
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