Mastering Technical Sales: The Sales Engineer’s Handbook (Artech House Technology Management and Professional Development Library)

Care helps sales engineers who engage on the technical side of the sales and buying process navigate the complex and ever-changing technical sales environment and become an effective bridge-builder between the business/commercial interests and the technical details that support the sale. His topics include an overview of the sales process, business value discovery: pains and gains, remote demonstrations and presentations, the new sales engineer: getting started, and time management for the sales engineer. Annotation ©2022 Ringgold, Inc., Portland, OR (protoview.com)