Hashtag Authentic: Finding creativity and building a community on Instagram and beyond

Instagram is the fastest growing of all social media platforms, with 400 million monthly active users worldwide – half of whom are under the age of twenty-five. While some use the app as a personal networking tool, many also use it to build their creative business endeavours, whether in food and drink or fashion and lifestyle. Sara Tasker has done just that, and since setting up her account whilst on maternity leave in 2013, has become an Instagram coach, iPhoneographer and social media influencer. Her chronicle of authentic everyday life and her mindful Me and Orla blog has developed into a business in which she provides access to free social media tips and creative business advice, alongside some hugely popular paid for e-courses for independent creatives. Hashtag Authentic draws on the lessons Sara has learned over the past 5 years online to provide you with the essential tips, strategy and guidance on growing an online audience with heart. From the secrets of visual storytelling and crafting thumb-stopping Instagram photographs, to archiving your day-to-day life and remaining authentic to your true self, this book is both an inspiring manual and an interactive tool for finding your online voice, growing a tribe and using those skills to change your life, and – just possibly – the world.