You’re either a Purple Cow or you’re not. You’re either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P’s used by marketers – Pricing, Promotion, Publicity – aren’t working anymore. The golden age of advertising is over. It’s time to add a new P – the Purple Cow.”Purple Cow” describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It’s a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
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Purple Cow : Transform Your Business by Being Remarkable
By: Seth Godin
ISBN-10: 9780141016405
ISBN-13 : 978-0141016405
Publisher : Gardners Books; 1st Edition (December 31, 2004)
Language : English
Paperback: 160 pages
Reading Age : None
Dimensions : 7.8 x 0.35 x 5.08 inches
Item Weight : 4.1 ounces
$12.97 $10.38
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