Sale end in:

Media Ecology: An Approach to Understanding the Human Condition (Understanding Media Ecology)

ISBN-10: 1433131218
ISBN-13 : 978-1433131219
Publisher : Peter Lang Inc., International Academic Publishers; New edition (July 4, 2017)
Language : English
Paperback: 258 pages
Reading Age : None
Dimensions : 6 x 0.58 x 9 inches
Item Weight : 13.8 ounces

$42.30 $33.84

Quantity In stock
Buy it now
SKU9781433131219

Media Ecology: An Approach to Understanding the Human Condition provides a long-awaited and much anticipated introduction to media ecology, a field of inquiry defined as the study of media as environments. Lance Strate presents a clear and concise explanation of an intellectual tradition concerned with much more than understanding media, but rather with understanding the conditions that shape us as human beings, drive human history, and determine the prospects for our survival as a species. Much more than a summary, this book represents a new synthesis that moves the field forward in a manner that is both unique and unprecedented, and simultaneously grounded in an unparalleled grasp of media ecology’s intellectual foundations and its relation to other disciplines. Taking as its subject matter “life, the universe, and everything,” Strate describes the field as interdisciplinary and communication-centered, provides a detailed explication of McLuhan’s famous aphorism, “the medium is the message,” and explains that the human condition can only be understood in the context of our biophysical, technological, and symbolic environments. Strate provides an in-depth examination of media ecology’s four key terms: medium , which is defined in much broader terms than in other fields, bias , which refers to tendencies inherent in materials and methods, effects , which are best understood via the Aristotelian notion of formal causality and contemporary systems theory, and environment , which includes the distinctions between the oral, chirographic, typographic, and electronic media environments. A chapter on tools serves as a guide to further media ecological research and scholarship. This book is well suited for graduate and undergraduate courses on communication theory and philosophy.

format

Paperback

Customers reviews

There are no reviews yet.

Be the first to review “Media Ecology: An Approach to Understanding the Human Condition (Understanding Media Ecology)”

Your email address will not be published. Required fields are marked *

0

Search for products

Back to Top
Product has been added to your cart